• Login
  • Register
Speedcafe.com
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • SUPERCARS
  • F1
  • MOTOGP
  • NASCAR
  • INDYCAR
  • GT & ENDURANCE
  • KARTING
  • RALLY
  • SPEEDWAY
  • JOBS
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • Feed
  • Calendar
  • Results
  • Photos
  • Podcasts
  • Shop
Speedcafe.com
  • Supercars
  • F1
  • NASCAR
  • IndyCar
  • GT & Endurance
  • Karting
  • Bikes
  • Rally
  • Speedway
Home F1

Audi sells off portion of F1 operation

Audi has reduced its F1 position by selling a significant holding in the organisation to the Qatar Investment Authority.

Mat Coch
Mat Coch
29 Nov 2024
Mat Coch
//
29 Nov 2024
// F1
A A
0
Audi sells off portion of F1 operation
Audi has reduced its F1 position with by selling a significant stake in the organisation to the Qatar Investment Authority. Image: Coates / XPB Images


Audi has reduced its F1 position with by selling a significant stake in the organisation to the Qatar Investment Authority. Image: Coates / XPB Images

Audi has reduced its F1 position by selling a significant stake in the organisation to the Qatar Investment Authority. Image: Coates / XPB Images

It’s understood the QIA has purchased a 30 percent holding in the Swiss-based operation.

Currently competing as Sauber, it was fully acquired by Audi this year after sharing its interests with former owner Finn Rausing.

Last year, Sauber was valued at $815 million by Forbes, a figure that will have only risen given the new ownership and investment the operation has received.

It’s therefore likely the 30 percent investment by QIA represents an injection of around $300 million, with a team valuation of around $900 million.

A split ownership model between Audi and QIA would not be unique in the pit lane.

Mercedes operates with three owners, each holding a third in the organisation (Toto Wolff, Ineos, and Mercedes-Benz).

Get your name on Aaron Seton’s 2026 Supercars wildcard at the Ipswich Super 440 and go in the draw to win his framed, signed race suit.
Click here now.

McLaren, too, has a split ownership model between McLaren Group and MSP Sports Capital.

It’s an approach often used as a means of raising capital and, given the current surge in team valuations, can be highly profitable for the investor.

Suggestions QIA would invest in Audi have been circulating for some time.

It is a logical extension to an existing relationship between the pair.

QIA became the third-largest shareholder in Volkswagen Group in 2009 with a 17 percent holding.

A move into F1 with the brand therefore makes sense sense as a means of raising capital without additional cost to Audi itself, and a potentially lucrative investment for QIA.

It has also been suggested that there is a degree of buyer’s remorse at Ingolstadt regarding the interest in F1, with a number figures central to the project having departed the organisation or having been moved on.

That includes Andreas Seidl, poached from McLaren to head the organisation as its CEO but ousted for ex-Ferrari team principal Mattia Binotto.

At the same time, Oliver Hoffmann also left the organisation. Only a few months earlier, Markus Duesmann departed.

Hoffmann and Duesmann were strong early supporters of the Audi F1 project, the pair representing the brand when it was launched to the world’s press at the 2022 Belgian Grand Prix.

Audi will only take up naming rights of the car from 2026, with the organisation to continue under the Sauber banner until then.

Following this season, it will part ways with Valtteri Bottas and Zhou Guanyu, with Nico Hulkenberg and Gabriel Bortoleto set to drive for the squad for the next two seasons.

A formal announcement of the QIA relationship is expected later today.

Tags: audisauber

Discussion about this post

[postcode_search_form]

Latest from Torquecafe

New brand wants you to drive its hypercar like a bike

25 June 2026

Is this Australia’s ultimate family car?

25 June 2026

Latest Podcasts

PODCAST: Grassroots Racing #85 with Les Walmsley

24 June 2026

FCTTN: Winners and losers from Darwin

23 June 2026

Related Articles

Cars driving around the Red Bull Ring

2026 F1 Austrian Grand Prix – Schedule, how to watch, TV times & more

F1
15 hours ago
F1
0
Rachel Brookes with Ted Kravitz and Karun Chandhok

Popular Sky Sports F1 presenter announces exit

F1
18 hours ago
F1
0

Platinum Partners

Latest & Trending News

Anton De Pasquale leads the field under Safety Car

Why Supercars must revisit overtime finish debate

Supercars
25 June 2026
Supercars
0
Porsche's new 911 GT4 R.

Porsche reveals price tag for brand-new 911 GT4 R

SRO GT
25 June 2026
SRO GT
0
An aerial view of Winton Motor Raceway.

Motorsport Australia responds to controversial AASA sale

National
25 June 2026
National
0
Cam Waters leading Kai Allen at the Darwin Triple Crown

Tickford boss credits Polish import after Darwin triumph

Supercars
25 June 2026
Supercars
0
Cars driving around the Red Bull Ring

2026 F1 Austrian Grand Prix – Schedule, how to watch, TV times & more

F1
25 June 2026
F1
0
Broc Feeney at the Darwin Triple Crown

Triple Eight digging into straight line speed struggle

Supercars
25 June 2026
Supercars
0

Supercheap Auto

Weekly Poll presented by Michelin

POLL: Is night racing the right move for Darwin Triple Crown?

Past Polls Vote now Results
Weekly Poll presented by Michelin
2026 Supercars Championship WINS POLES PTS
1
Broc Feeney
Red Bull Ampol Racing
88 4 3 1390
2
Matthew Payne
Penrite Racing
19 2 3 1375
3
Cam Waters
Monster Castrol Racing
6 1 2 1206
4
Brodie Kostecki
Shell V-Power Racing Team
17 5 4 1187
5
Kai Allen
Penrite Racing
26 2 0 1171
2026 Formula 1 Championship WINS POLES PTS
1
Kimi Antonelli
Mercedes
12 5 4 156
2
Lewis Hamilton
Ferrari
44 1 0 115
3
George Russell
Mercedes
63 1 3 106
4
Charles Leclerc
Ferrari
16 0 0 75
5
Lando Norris
McLaren
1 0 0 73
ADVERTISEMENT
[instagram-feed feed=2]
Support the partners that support Speedcafe
R & J Batteries Mobil 1 Supercheap Auto Michelin
Meguiars Coates KTM ACDelco PPQ
AASA Authentic Collectables Nueva Fastly Motorsport Australia
Green and white "speedcafe." logo on a black background, conveying a racing theme.
Speedcafe.com has been established to provide a daily motorsport news service to the industry and fans in Australia and internationally.
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

R&J BATTERIES
MOBIL1
SUPERCHEAP AUTO
ACDELCO

MICHELIN
MEGUIARS

COATES

Newsletter

Subscribe to our daily newsletter, the best way to get your news first, fast and free!

Thank you!

You have successfully joined our subscriber list.

Your daily racing fix - Newsletter

Subscribe to our daily and breaking newsletter for all the latest news delivered direct to your box

SUBSCRIBE
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

R&J BATTERIES
MOBIL1
SUPERCHEAP AUTO
ACDELCO

MICHELIN
MEGUIARS

COATES

Green and white "speedcafe." logo on a black background, conveying a racing theme.

Copyright © 2026 Speedcafe.com. This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Our Team /  Advertise with us / Comments Policy / Privacy Policy /

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Sign Up For Our Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

[mailpoet_form id=”28″]